Including Intellectual Property in the Valuation of a Company
Getting a valuation of a company is crucial in many business circumstances involving, sale, transfer or mergers of businesses. Usually, a valuation consists of taking tangible assets into account, but more recently it’s become more popular to include intangible assets as well. This is referred to as intellectual property valuation. Intellectual property valuation includes assessing the value of those aspects of a business that are usually “invisible” to the outside eye, such as patents, trademarks, copyrights, brand names and more.
Including intellectual property in the valuation of a company is a relatively new approach to business valuation, but many valuation firms are already aware of how to do this because there are some commonly used methods. For example, intellectual property value has always been taken into account in legal situations, so completing an ip valuation can be done in much the same way. It’s basically just an analysis of the “product line technology” within a company that has formed the basis for creating a marketable branded product.
When conducting an intellectual property valuation of a company, there are two common methods that are used. The techniques, models, value drivers and data that will be required to correctly calculate an ip valuation depend upon which method is chosen. The first method is called Enabling, which consists of measuring internal benefits of intellectual property which will allow commercialization. The other method is called Blocking, which measures the benefits that could be garnered by a competitor for a competitive edge against other businesses in the same industry.
An intangible valuation model is created from the framework of enabling or blocking. There are a few commonly used methods of doing this but one of the most commonly used works the same way as if a company needed to do an intellectual property valuation for a legal purpose. Determining intellectual property damage for something like this works very much the same way as determining intellectual property value for business transaction purposes.
You can invest in the help of a business valuation firm, which can give you an overall valuation as well as an intellectual property valuation of a company to determine the most accurate measure of value. This will ensure that you get the most out of your business, whether you’re adding to it, selling it, merging it, or any other reason. It’s always a good idea to know what you’re worth- but including the intangible assets of a company will make you worth more.